Everyone knows blogging is a value-packed marketing activity.  It’s one of the very best things you can do to stay connected to your customers.  Blogging also improves search engine optimization by offering fresh content and increasing site traffic.  At Visient, we’ve witnessed company blogs that did those two things and much more—established companies as thought leaders and helped win new business.  It doesn’t get much better than that.  Then, why are so many individuals and companies terrified of blogging?  We’ve heard all the reasons, and I’ve captured our standard responses below.

·         What if someone reads our blog and writes back something nasty?  You can delete it.

·         What if no one reads the blog?  It will still help your SEO.

·         What if I make spelling errors? There’s spell check and you can always have a colleague read your post before you hit submit.

·         What if I can’t think of anything to say?  If you’re passionate about what you do, that shouldn’t be a problem. 

·         What if I don’t have time?  Make time.  Write one less email per day or have someone else capture your thoughts. 

·         What if my blog becomes wildly successful and I neglect my job?  Not to worry, you will have found a new vocation.

Now convinced that it’s time to embark on a blogging adventure, I’ll experience the terror and pleasure of corporate blogging firsthand…just as soon as I hit “submit.”

This entry was posted on Sunday, May 17th, 2009 at 10:33 pm and is filed under Blogs, Marketing, Search Engine Optimization. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.